• practical book about business model innovation
  • applied strategy book
  • beautiful and visual
  • with many exercises

Product DescriptionBusiness Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.

2) Co-created by 470 strategy. . . More >>

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

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