Time is Money
Business tv show: Why most PR people mess up online
Posted on
28
Dec
2009 - by
2009Calendar In:
Tips and Tricks
reach people and I think the problem is that most PR professionals are mistaking public relations with media relations.”See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at www.yourbusinesschannel.com Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http … Business tips business advice secrets David Meerman Scott SEO websites search engines PR marketing …
Related posts:
- Business advice: who you should fire to achieve more sales
- Business tips for top rank websites: don’t start with design
- Business Tips: how to become an international superstar
- Business TV: how to make sure your website comes out on top, every time
- Sales Training tips on how to sell more – Fatal mistakes that kill
16 Responses to “Business tv show: Why most PR people mess up online”
Leave a reply
Sponsor
Categories
- Books (387)
- Business and Finance (197)
- Featured (2)
- Investing (67)
- Magazines (426)
- Motivation (170)
- Rich Dad Poor Dad (356)
- Small Business (171)
- Tips and Tricks (478)
- Uncategorized (7)
CombatArms555
December 28th, 2009 at 10:09 am
y do most the poeple who comment have the word businesse
businesstvAmanda
December 28th, 2009 at 11:06 am
preserve old dogs can learn new tricks . . my dad calls the surfing the internet surfing and now hes checking out blogs and even writing a few
businessexpertschris
December 28th, 2009 at 11:49 am
This is good, I am still trying to convince my “older” collegues to consider online media channels as a form of communicating to our target audiences, yet the good old media release always wins. I will be playing this to them tomorrow!
businesstvdavid
December 28th, 2009 at 12:08 pm
This is so so true. . . if you are a small business, why bother spending your time persuading a journalist to write about you, and persuading them to write the things that you want, when you can just go direct to your customers yourself.
businessexpertsjax
December 28th, 2009 at 12:22 pm
I agree Jeremy. I have referred to blogs for certain advice and tips but a little skepticism is always on my cards too. . I’ve done some research on whether people trust online information. . quite interesting. . majority do!
businessexpertjeremy
December 28th, 2009 at 1:01 pm
His points are valid however I don’t think this spells the end of media relations (as David would call it) as an important element in the marketing mix. Certain media channels maintain high trust relationships with their audience, whereas most stuff I read from companies or blogs I take with a dose of healthy scepticism.
jittyslitter
December 28th, 2009 at 1:21 pm
i am pretty sur emost companies don’t
businessexpertsalli
December 28th, 2009 at 1:39 pm
I agree with businesstvkelsi, i wouldn’t have even known there was a difference before i had listened to this video.
businessexpertsmatt
December 28th, 2009 at 1:52 pm
It’s the way to go; directly talking to your customer provides many benefits. The customer relationship that grows is stronger and more durable then if it where formed through the medias eyes.
businessexpertsmatt
December 28th, 2009 at 2:24 pm
Yeah and they might twist it into something completely different.
businessexpertandre
December 28th, 2009 at 3:16 pm
Aha,the use of social networks brings a lot of PR internally within a business. Perhaps this could be a new direction or line of business for PRs is one that simply creates well aligned connections? It’s already happening with some well connected people who are effectively utilising their networks to drive both their primary buisnesses and to help others and profit from this too. I had a cracking conversation with Mike O’Neil from Integrated Alliances about this yesterday.
businessexpertsdan
December 28th, 2009 at 3:58 pm
In this regard, what the web has done for business is truly liberating. Now that people can speak directly to the public there’s no more having to kiss up to journos . . . well, less of it anyway!
BusinessExpertLouise
December 28th, 2009 at 4:14 pm
Seems to me that David could teach traditional PR people about effective media relations and how to communicate.
businesstvkelsi
December 28th, 2009 at 4:42 pm
I really wouldn’t have known the difference myself, but it does seem quite obvious after hearing this.
businesstvAndie
December 28th, 2009 at 5:16 pm
I reckon most PR people are still a bit old school when it comes to differentiating between the two and understanding the concept of how they both work and they really need to catch up!
businessexpertsjax
December 28th, 2009 at 5:52 pm
Good point really! 6 months ago I would have been one of those people that thought media relations and public relations were the same thing. Now after knowing the difference, really it is just common sense.